Brand strategy cultivates the look of a leader in the educational software market.
Kuta Software, which makes worksheet and test generators for math teachers, needed help to update their brand. Their current slogan, "No Fluff. No Jargon. Just Math," was great. But they needed a new identity design and iconography for their software, stationery, and templates to give them the look of a leader.
We examined Kuta Software's current brand identity, looking at everything from their website to client reviews. We realized that we needed to define their mission and values to create a framework that would guide our brand strategy development.
Crafting buyer personas was key. We then mapped out buyer journeys to better understand Kuta Software's customers. By doing so, we were able to identify areas for improvement and pain points that we could address.
A new brand voice that centered around the tagline "Empowering Math Teachers."emerged. We wanted to communicate Kuta Software's commitment to providing educators with the tools they need to succeed. We also updated their visual identity with a modernized logo, color scheme, and website design.
The result? Kuta Software saw a significant increase in brand awareness and customer engagement. By developing a well-defined brand strategy and identity, Kuta Software was able to reach their goals and their target audience.
Our work with Kuta Software shows how important it is to have a solid brand strategy in place. Defining a company's mission, values and voice plus understanding their target audience is key. A brand identity that resonates and helps businesses achieve their goals emerges.
